Marketing leader with extensive experience delivering impactful global projects and campaigns for prestigious organisations such as Cambridge University Press & Assessment (part of the University of Cambridge), the University of East Anglia, and Sport Lisboa e Benfica. She spearheaded an exclusive collaboration with Google through Google’s Growth Program (AGT).

 

Her expertise spans diverse industries, including education, sports, technology, legal, retail, events, entertainment and the public sector.A MCIM member of the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, Carla was recognised among the Top 15 Marketing Experts in Cambridge, UK, in 2024.

 

Committed to continuous learning, she holds certifications in marketing, digital transformation, data, strategy, leadership and artificial intelligence (AI) from institutions such as the Chartered Institute of Marketing, General Assembly and many more.

 

Carla was born and raised in Portugal before relocating to the UK in 2018. She holds a Bachelor’s degree, a Postgraduate Diploma, and a Mini-MBA in marketing.She is fluent in Portuguese, English, and Spanish, and has a basic proficiency in French, German, and Italian.

 

Beyond her professional career, Carla is passionate and committed to empowering other women, helping them develop their skills, and pursue their ambitions with confidence and without limitations. She is excited to bring her strategic vision, technical expertise, and passion to Women Empowered Manchester.

 

Outside work, Carla loves to spend time with family and friends. You can always find her with a variety of books in different languages in hand, immersed in music or podcasts, or excitedly planning her next adventure.